Malaysia– Brightcove Inc. announced that Star Media Group (SMG) has selected Brightcove to power its new online video news channel, TheStarTV.com.

By leveraging Brightcove Video Cloud, SMG will be able to capitalise on the exponential demand for video content across the web and mobile for Malaysia’s 20 million active internet users and monetise its content to create new revenue streams. TheStarTV.com is using Video Cloud to insert pre-roll and mid-roll advertisements, including plug-ins to major advertising networks, enabling the publisher to drive incremental revenue from their online news website.

Following the deployment of Video Cloud to support the new video portal, SMG plans to leverage the platform across the company’s flagship news website, The Star Online, as well as its other news properties and the websites of its radio stations SuriaFM, 988FM and RedFM.