New York, NY– Mercer Mayer and Little Critter LLC signed an agreement to develop Little Critter into a global entertainment brand.

John R. Sansevere will spearhead the venture to create animated content for multiplatform distribution and to develop a strategic global licensing and merchandising program across a multitude of categories.

To support its efforts, Little Critter LLC has retained Stuart Snyder, the former President/COO of Turner Broadcasting System’s Animation, Young Adults & Kids Media division, and Snyder Media Group, to provide strategic guidance and support across all elements of the project, including identifying and evaluating business opportunities, and to provide leadership of the Little Critter brand in keeping with Little Critter LLC’s efforts to grow the brand in all formats.