Tel Aviv, Israel– Assaf Blecher has been appointed VP Development and Content at Keshet Broadcasting in Israel.

Formerly Managing Director of Keshet DCP, Blecher will move from LA to take up the post at the company’s Tel Aviv HQ this month. In his new role, he will be charged with the development of non-scripted content for the country’s leading commercial channel and for international clients. He will work alongside Keshet Broadcasting’s VP Programming, Hilik Sharir, and will report to Keshet Media Group CEO, Avi Nir.