Percept Sports and Entertainment bagged the mandate of managing and executing the integrated marketing and promotion campaign for HIL’s Kalinga Lancers, seeing PSE responsible for handling the 360-degree scope of work encompassing, conceptualizing, planning and executing the entire campaign for the latter.

PSE made the most of a diverse range of media platforms including electronic media, below-the-line activities, social media, out of home, and the overall branding of Kalinga Lancers.