The Netherlands–– Exset announced that it has partnered with Akses Karya Dinamika. The partnership is designed to deploy Exset’s DMS 4.0 in Indonesia as it continues to move along the path towards digitisation.

DMS is a unique business and technology model that allows operators to provide value-added services via broadcast networks in emerging markets, creating essential monetisation paths over and above subscriber fees. Subscription rates and set-top box costs have to be kept to a minimum to drive penetration in these markets, but ARPU must also be driven upwards.

DMS 4.0 powers a range of services on very low-cost STBs, including fully integrated EPG ad-insertion, allowing operators and content providers to reach a new audience as soon as users turn on their TV. Exset’s DMS 4.0 allows for ad insertion in the broadcast stream at EPG banner level, alongside its successful value added services.

DMS is already deployed by multiple operators across Asia, including CMG in Pakistan and One TV in Cambodia, as well as at Tricolor in Russia allowing them to offer value-added services to TV sets over and above video and audio.