Hong Kong– Celestial Tiger Entertainment (CTE) announced stellar ratings for its channels across key markets in 2015.
Based on the full-year ratings data from 2015, CTE’s channels Celestial Movies, Celestial Classic Movies and KIX had all achieved noteworthy network viewership growth.
In Malaysia, KIX HD continues to be the #1 English general entertainment HD channel. This is the fourth consecutive year KIX HD has held onto the top spot with Astro 4+ audiences. KIX HD also grew a tremendous 42% in average audience in 2015 versus 2014. Moreover, December 2015 was a record-breaking month, with KIX HD hitting its highest viewership since launch and becoming one of the top 20 most-watched pay TV channels on Astro on an individual channel basis.
In the Philippines, KIX remains one of the top four regional English general entertainment channels among cable & satellite 2+ viewers. The channel nearly doubled its viewership in 2015 over 2014, while hitting a record-high in December.
Meanwhile, Celestial Classic Movies, Celestial Movies and Celestial Movies HD dominated the Chinese demographic in Malaysia as the top three most-watched regional movie channels in 2015 among Astro Chinese 4+ audience. The three channels achieved an astonishing 76% share of the audience across regional movie channels. Beyond the Chinese demographic, Celestial Classic Movies also attracted notable viewership from the Malay audience, ending 2015 as the tenth most-watched pay TV channel with the Astro 4+ audience.
In Indonesia, CM was one of the top three regional movie channels among its core 20-49 pay TV audience in 2015 [8]. CM’s audience also grew by 32% in the second half of 2015 versus the first six months of the year. The channel ended the year with its highest average viewership in December.
