CNN Worldwide has announced the expansion of its CNNMoney brand internationally, across both TV and digital, to provide consumers around the world its industry-leading business and financial news and analysis. With the addition of staff in Hong Kong, New Delhi, London, and Dubai, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers.
The CNNMoney International relaunch builds on the success of CNNMoney U.S., while utilising the power and reach of CNN International, all under one banner. Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as auto, energy and technology.
The global initiative will also expand CNNMoney’s data-driven storytelling and digital war rooms to international bureau, arming reporters with the most advanced tools and analytics available to drive and react to stories in the global marketplace.