Moscow— Globecast has been chosen by Russian broadcaster Channel One to help them reach the European market (via HotBird) and Asia (via AsiaSat 5), extending its reach to new audiences. The Russian language channel carries a mix of news, documentaries, feature film productions, as well as entertainment content.

Globecast is providing dual illumination on HotBird with an MPEG-4 channel in addition to the existing MPEG-2 service it provides for the broadcaster. The live signal from Channel One is received at Globecast’s Moscow PoP and delivered to London. From there it’s uplinked to HotBird for onward European transmission. For Asian audiences, the signal is forwarded to Hong Kong for uplinking to AsiaSat 5.