Singapore– Discovery has rolled out a comprehensive worldwide initiative and campaign focused on species conservation.

Tied with Discover Channel’s premiere of Racing Extinction, the campaign will include the support of Buddy Valastro, Jock Zonfrillo, Janet Hsieh, Erwan Heussaff, Nadya Hutagalung, Henry Golding, Melody Chen, Randall Tan, Suhaimi Yusof, Tan Kheng Hua, among others.