Mumbai– Siju Prabhakaran, Business Head of Zee Kannada, will take on the role as Business Head of Zee Tamil. He replaces N S Easwaran and will report to Punit Goenka, MD & CEO of ZEEL.

Siju has been with ZEE for over 15 years, with experience in sales. He says, “Tamil Nadu is a market with huge potential. This is one market where television viewing is a habit that is quite difficult to break. I’m looking forward to bringing the necessary changes to this habit that will benefit Zee Tamil and help us grow in leaps and bounds.”