Bangkok– Prudence Foundation and Turner Broadcasting have announced the launched of Cha-Ching Boomerang Kids’ Card, building on their five-year partnership.

The Kids’ Card aims to reach Thai kids and families with financial literacy education, enabling a hands-on experience of Cha-Ching’s core messages on ‘Earn, Save, Spend and Donate’.

The card entitles kids to qualify for unique discounts and retail deals. It is free for kids to register and about 200,000 cards are expected to be in use across the country.

In other news, Cha-Ching will too launch a new mobile app and a music video later this year.