According to the latest Ipsos Affluent Survey, CNN is revealed as the number one international TV news brand in daily, weekly and monthly reach across Asia-Pacific.

Highlights include:

CNN is the #1 TV news network

• 29% monthly, 20% weekly and 7% daily reach
• At least 50% ahead of next news network

CNN is #1 in exclusive TV reach

• 3+ times greater exclusive TV reach* than any other international news channel

CNN is the #1 multiplatform news brand

• 35% monthly reach
• 35% greater than next news brand

CNN is the #1 digital news brand

• 11% monthly reach
• 47% more than next brand

CNN is #1 in a growing genre

• Leads the international news genre and growing in both TV and digital audiences
• +8% year-on-year in weekly and monthly TV reach
• +26% year-on-year in monthly digital reach

CNN is #1 among key consumer segments

• 48% monthly TV reach among top management
• 55% among frequent international travelers**
• 56% among opinion leaders***