Helsinki/London– FremantleMedia has announced the appointment of Joonas Hytönen as Managing Director of FremantleMedia Finland. Hytönen will report to Daniela Matei, CEO Nordics, Eastern Europe and Balkans (NOREEBA), and will sit on the NOREEBA senior management team. He will take up his new role in 2016.

In his new role, Hytönen will be responsible for the strategic vision and overall management of FremantleMedia Finland. In addition to overseeing original programme development and the production of FremantleMedia formats in the market, he will also be charged with growing the business across digital, licensing and ad-funded programming.

Hytönen joins FremantleMedia Finland from Banijay Finland Oy, where he was Chief Executive Officer. Prior to Banijay, he was Head of Entertainment at Moskito Television (part of the NICE Entertainment Group).  In addition to working behind the camera, Hytönen has presented a number of shows for TV and has written for print as well as television. In 2001 he set up his own production company – Illusioni Oy – which ran successfully for five years.