London— NBCUniversal International Studios President, Michael Edelstein and David Heyman has announced the formation of a joint venture to create Heyday Television.

The deal aims to provide flexibility for Heyman to create television in both the UK and U.S. NBCUniversal will distribute content produced by the new company and heads of the divisions will be named shortly. Heyman is represented by UTA, Bloom Hergott, and Wiggin.