What is FINAS’ strategy for growth?

Dato Jailani: From the beginning, the objective is to promote locally produced content and facilitate film production in Malaysia wholesomely. We want to be a prominent global player in this industry.

This will lead to collaborations, co-production and partnership with foreign companies. All these have equipped us with a pretty broad range of great product: top-quality Malaysian movies, drama series, documentaries and other genres. What’s more, we have enlarged our original catalogue by co-producing award-winning shows such as FrienZoo – a co-pro by Malaysia’s award-winning animation studio, Lil Critter Workshop and Korea’s top animation studio, Grafizix Co.

We have 1,600 hrs of diverse creative content across various genres yearly for the global market. At MIPCOM 2015, 25 Malaysian exhibitors came with FINAS to promote their services and products. Over the years, we have systematically enlarged our original catalogue with programmes from other sources, in particular, highprofile international co-productions and licensing of our original products to the world such as ABC Monsters. Malaysia’s Animation Studio has successfully licensed its animated series ABC Monsters to NCircle Entertainment, a Texasbased company that specialises in the sales, marketing and distribution of quality pre-school and family entertainment content into major retailers in North America. We achieved that goal because international partners trust our quality production and working policies.

Is Malaysian content ready for the world?

Dato Jailani: Malaysia has contributed to a number of world-class animations such as Supa Strikas, BoBoiBoy, Upin & Ipin, Chuck Chicken, Rimba Racer, Hogie the Globehopper and many more. Revenue from creative content exports has seen growth from RM608 million at the end of 2014 from approximately RM200 million in 2009.

In line with the country’s objective to produce world-class content and function as a regional hub for development and distribution of creative content, three government agencies led by FINAS have come together lately to set-up the Content Malaysia Pitching Centre in Kuala Lumpur in April 2015. The Malaysian Communications and Multimedia Commission (MCMC) funded the centre with an initial US$25 million to kick-start the monthly pitching to international key players. A recent script development pitching at the centre received 200 applications. Selected pitch will be open for funding or commission by respective authorities.