BBC Earth is part of a global strategy created and shaped by research into audience demand, and is based on the strengths and heritage of BBC’s factual content. As BBC Worldwide’s brand for premium factual content – from natural history and the human world, to outer space and science-, the channel, a rebrand of BBC Knowledge, launched on 3 October in Asia. Prior to this, BBC Earth has launched in Nordics, Poland, South Africa, and Latin America.
The new channel will inspire audiences by sharing the incredible wonders of the universe, showcasing the work of the world’s foremost factual film makers as it takes audiences on a journey of discovery.
From the smallest creature under the microscope to the limitless expanses of space, BBC Earth will bring viewers face to face with heart pounding action, mind blowing ideas and the wonders of being human.
David Weiland, EVP for BBC Worldwide Asia says, “The premiere of BBC Earth in Asia is an important step in BBC Worldwide’s strategy to inspire audiences with intelligent, distinctive content. With BBC Earth, we will now have a compelling way to share premium BBC factual content with audiences in Asia and around the world. With an increased investment into new and premiere content, we are confident that BBC Earth will strike a chord with viewers in Asia.”
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