Mumbai– A pioneer in the Media & Entertainment industry, ZEE Entertainment Enterprises Limited (ZEEL) once again leads the way by pledging to go Green with the launch of its ‘ZEE is Green’ initiative today. As a pilot project, ZEE has successfully transformed the set of &TV’s Gangaa as a ‘Green’ set.

The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of being economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show Gangaa. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 litres plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10% in the coming year. ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.