Cathay Pacific and CNN’s global campaign

CNN International announced a new global campaign with Cathay Pacific that will run for six weeks, starting 22 October. The campaign centres around the sponsorship of a series of six on-air segments titled The Trip That Changed My Life, supported by a digital campaign, video content and image galleries, as well as a social media campaign.

AsiaSat first UHD channel

Hong Kong–Asia Satellite Telecommunications Co. Ltd. (AsiaSat) announced the launch of its first Ultra-HD (UHD) television channel “4K-SAT” at 122°E on AsiaSat 4. The new UHD channel will be available free-to-air across more than 50 countries and regions, broadcasting full UHD produced videos from its content partners.

Keshet’s gaming venture

Keshet International (KI) announced the launch of a new division under the KI banner which will target the global gaming sector. Charged with creating, developing and producing mobile and social gaming products, the division will be headed by Ziv Rabinovich who will report to KI CEO, Alon Shtruzman. The venture is an independent, international entity for the consumer market as well as servicing third party clients and exploiting existing Keshet IP.

Master Class’ exceptional ratings

The third season of KI’s Master Class launched with a whopping 50% of all households exposed to the show. Set in a music school and its auditorium, its launch episode garnered a 41% share and a 27% rating, whereas the second episode attracted a 37% share and 25% rating. The ratings for both episodes made Master Class the most-watched show of the night.