Cathay Pacific and CNN’s global campaign

CNN International announced a new global campaign with Cathay Pacific that will run for six weeks, starting 22 October. The campaign centres around the sponsorship of a series of six on-air segments titled The Trip That Changed My Life, supported by a digital campaign, video content and image galleries, as well as a social media campaign.


AsiaSat first UHD channel

Hong Kong–Asia Satellite Telecommunications Co. Ltd. (AsiaSat) announced the launch of its first Ultra-HD (UHD) television channel “4K-SAT” at 122°E on AsiaSat 4. The new UHD channel will be available free-to-air across more than 50 countries and regions, broadcasting full UHD produced videos from its content partners.