MTV India, the universe of the young, is all set to get India dancing to its tunes once again as it becomes the first Indian music curator for Apple Music. Apple Music members will now be able to access best of Bollywood and Indian Indie through regularly updated playlists. Tastemakers at MTV India are already hard at work handpicking tracks which are bound to make Apple Music the go-to destination for young India for the latest in Indian music.

MTV brought about a music revolution in India when it was first launched in the early 90s. Since then, the brand has consistently shaped the way the youth in India consumed music and is also credited with creating some of the most exciting music show formats such as Coke Studio@MTV, MTV Unplugged and MTV Spoken Word.

The exclusive playlists that are being curated by MTV India for Apple Music includes an Indie Top 10 series ranging from ballads to collaborations to electronica to heavy metal. Along with this, music lovers will also be able to access a mix of playlists about MTV’s bespoke properties such as Coke Studio@MTV and the best pick of Bollywood music with specially curated thematic lists.

MTV India further has plans to enhance the offering by introducing specially curated playlists for music festivals, celebrity curated playlists and seasonal playlists. The playlists and much more is now available to all members of Apple Music.