With deep knowledge of the culture and sports practices in the country, Globo brought the best of national football to Sportel Monaco 2015: the Brazilian League, Rio de Janeiro State League and São Paulo State League. The championships feature the most traditional Brazilian teams and are transmitted to more than 100 countries in multi-platforms. There are 165 live matches, 100% in HD and total close to 400 hours of sports content. This year Globo presented a new product to its partners, 153 ready-to-air matches with graphics, original audio and English-speaking commentators.
The package also includes two TV programs’ rights. These 30-minute weekly shows keep the audience informed even after the final whistle of the match. The Footbrazil features interviews, the top goals, team analysis and special stories about Brazilian football. And Footbrazil Highlights features the best moments of each round’s games.
NewSource Globo, Globo’s news and media services agency, will introduce Sportel in its package for international broadcasters, already focusing on the 2016 Olympic Games. Coverage starts with the preparation for the Games (test events, Torch Relay, monitoring of venues, and city infrastructure), continues through the Olympic Games, and wraps up with the closing of the Paralympic Games in September 2016.
In partnership with the international business area, NewSource also offers licensing for documentaries produced by news channel GloboNews. That includes Tower of David, an Emmy finalist, about the lives of inhabitants of the world’s largest vertical slum, in Caracas, and Rolezão (Young and Suburban), a series about the new lifestyle of young people from the outskirts of Brazil’s largest cities.