BBC Worldwide has signed a Memorandum of Understanding (MOU) with Mango TV, a leading new media broadcaster in China operated by the HUNANTV.Com Interactive Entertainment Media Co. Ltd..

The MOU was signed in a ceremony held at the headquarters of Mango TV in Changsha, Hunan Province with Ding Cheng, CEO of Mango TV, and Paul Dempsey, BBC Worldwide, President of Global Markets in attendance.

This partnership will allow exploring for opportunities that capitalize on the strengths of each party in terms of talent, creativity, production and distribution channels. It will also allow exploring for co-production and format opportunities particularly in iconic BBC documentaries, factual entertainment programmes, dramas and films targeting the Chinese and global market.

“We are delighted to be cementing our relationship with Mango TV  by announcing this exciting new phase of our long term alliance and look forward to working together towards the exchange of expertise and creation of new business models across media spaces in both China and  globally,” said Paul Dempsey, President, Global Markets for BBC Worldwide.

“With the establishment of strategic partnership, we hope to achieve a win-win situation in both China and global content markets for both Mango TV and BBC Worldwide,” said Ding Cheng, CEO of Mango TV.