Trace co-founder and CEO, Olivier Laouchez, lights up press conference with revelations of company strategy, upcoming products, content, and services. Launched in 2003 and positioned as an urban media brand, Trace has been a key player in the evolution of youth cultural behaviour across the world, revealing several initiatives to develop its activities in the U.S., Brazil and UK.    

Trace has three objectives directed towards its core audience in its existing and new target markets: entertain, empower and engage.

The company too announced their new products, Trace Mobile, Trace Music Star, and Face of Trace. They have also relaunched a brand new website, launched new mobile apps and radio stations, as well as launching Trace Play; a subscription video on-demand service dedicated to urban entertainment and culture. Trace Toca and Trace Gospel are two new TV channels launched by Trace.

Also, on top of several new French formats, Trace will have two new shows, Before & After, and Golddiggers.