Satellite operators SES and Eutelsat, two of the leading players in the global video distribution market, have unveiled an industry-wide initiative to develop and promote next-generation video technologies, standards and formats, focusing initially on the reception of satellite services on any screen and on converged broadcast-broadband technologies.
Called the Future Video Initiative, this new project will assemble representative companies in the converged video value chain to ensure that users everywhere will be able to benefit from a consistent, high quality, state-of-the-art video experience anywhere, anytime and on any device.
The Initiative was unveiled at the International Broadcasting Convention (IBC) in Amsterdam.
Experience and feedback on services currently delivering content anywhere, anytime, on any device highlight the challenges of ensuring in parallel high user satisfaction and the largest technical reach. Users want consistent media quality across multiple devices; content distributors have to cope with an ever-increasing growth of media traffic on their networks and therefore want to optimise their investments through maximum audience reach at the most competitive distribution cost.