The show debuted on IQIYI, China’s leading online video platform, on 5th August 2015. Soon after its launch, “Is That Really Your Voice?” became the most-watched online show in the country’s history. Airing weekly in a prime time slot, the first five episodes of the show received 200 million views with great reviews from both audiences and television critics. Twenty-four episodes have been planned in total.

Created by Izzet PINTO, “Is That Really Your Voice?” is a unique variety format in which jury members try to guess the best singer based only on clues given by the contestants’ physical appearance and performances without audio! The show combines comedy and music in a uniquely entertaining way.

Izzet PINTO, CEO of Global Agency, commented: “I am pretty sure that everybody will be raving about ‘Is That Really Your Voice?’ at MIPCOM this year. I believe it will create big buzz and a huge demand from the sector. The reason we trust the show that much is because of its originality; it is a comedy format based upon music. It is a pure variety program that can easily adapt to suit every territory’s schedule and the show is great for distribution. We hope to see many different versions of the show after China”