Hong Kong – PCCW Media Limited, which operates Hong Kong’s pay-TV service now TV, has been awarded exclusive rights to broadcast Liga Nacional de Futbol Profesional (“La Liga”) in Hong Kong for the next three football seasons to 2017/18.

The Spanish La Liga is one of the best and most popular football leagues in the world, currently featuring some of the world’s top players including Barcelona’s strikers Lionel Messi, Neymar Jr and Luis Suárez, Real Madrid’s superstar Cristiano Ronaldo, along with several raising stars from Valencia, Atletico Madrid and Sevilla FC. La Liga and PCCW Media are finalizing contract formalities for the Hong Kong broadcast rights.

now TV will offer viewers the most comprehensive and exciting La Liga experience by delivering live coverage of matches in every season in both High Definition^* (HD) and Standard Definition (SD) formats. Viewers will be able to enjoy matches on-the-go via now Player app or relive their favorite matches using now TV’s Video-on-Demand service.

Loke Kheng Tham, PCCW’s Executive Vice President of Pay TV, said, “We are proud to have been awarded another three seasons of La Liga to bring to Hong Kong football fans. Being Hong Kong’s home of sports, the award of the La Liga broadcast rights represents our continued commitment to bringing the world’s best sports actions to our customers.”

Javier Tebas Medrano, President of La Liga, said, “La Liga is delighted to extend our long term partnership with now TV in Hong Kong. We believe that La Liga fans are well taken care of with now TV’s comprehensive coverage and innovative features of its services.”