Hong Kong – now TV, Hong Kong’s largest quadruple-play pay-TV provider, and FOX Sports announced that football fans in Hong Kong can look forward to enjoying live action from the Bundesliga and UEFA Europa League starting in August and September respectively.
The Bundesliga is one of the best and most popular football leagues in the world, currently featuring Europe’s elite teams including FC Bayern München (popularly known as Bayern Munich), Borussia Dortmund and FC Schalke 04 with the world’s top players such as Bayern’s Ribery, Lahm, Robben, Muller and Lewandowski as well as Dortmund’s Kagawa, Reus and Aubameyang. The Bundesliga is also one of the most exciting football leagues in Europe, with more goals scored per match than in other leagues, which is why the league is positioned as having “More Goals. More Boom. The Bundesliga on FOX Sports”. All matches will be broadcast live on FOX Sports, FOX Sports 2 or FOX Sports 3.
To further reinforce now TV and FOX Sports as the “Home of Football”, the UEFA Europa League, featuring top clubs like Liverpool, Tottenham Hotspur, Marseille, Napoli and Fiorentina will kick-off in September, which adds premium mid-week football to the already-stellar sports lineup on the FOX Sports network.
Loke Kheng Tham, PCCW’s Executive Vice President of Pay TV, said, “We are proud to present world-class football leagues to Hong Kong football fans. FOX Sports has been providing comprehensive coverage of premium sports events over the years and Bundesliga is undoubtedly one of the most popular football leagues in Hong Kong today with a sizeable base of loyal viewers. Being Hong Kong’s home of sports, we will continue to bring the world’s best sports actions to our customers.”
Joon Lee, Managing Director, FOX International Channels, Hong Kong and South-East Asia, said, “The acquisition of both the Bundesliga and the UEFA Europa League is a strategic decision to add more top-level football to FOX Sports’ already comprehensive lineup of sports, which will surely be welcomed by all football fans. They will also be able to look forward to our stellar production of these two premier competitions, and enjoy the football like never before”.
now TV will offer viewers the most comprehensive and exciting Bundesliga and Europa League experience by delivering live coverage of matches in both High Definition* (HD) and Standard Definition (SD) formats.
With the addition of the Bundesliga and Europa League to FOX Sports’ content lineup with now TV’s, the 2015/16 football season looks set to be the most exciting yet.
