Singapore – HBO Asia and StarHub announced two initiatives that take HBO’s highly coveted content across multiple digital platforms via StarHub’s new online streaming service, StarHub Go.
Ballers S106 – Photo credit HBO Jeff Daly
Launch of HBO GO on StarHub Go
HBO’s premium proprietary content, including its wildly popular Game of Thrones series, will be available directly to consumers in Singapore without a pay TV subscription. Consumers need only the Internet and a monthly subscription to StarHub Go’s Go Premium Pack# for instant access to stream an ever-increasing catalogue of HBO and Cinemax Originals anywhere, anytime, using multiple devices*.
At launch, viewers will enjoy full access to over 300 hours of HBO and Cinemax Original series and films. This expanding content catalogue increases weekly and is set to reach 1,000 hours by the end of 2015, with more series and films added, along with HBO documentaries and specials.
Titles at launch on HBO GO include Game of Thrones, True Detective, Ballers, The Brink, Veep, The Knick, Strike Back, Band of Brothers, The Pacific, Entourage, Rome and The Newsroom. Programmes will be played in high definition, and up to Singapore’s M18 theatrical rating.
“There’s so much demand for HBO’s award-winning content that delivering them digitally on multiple devices for our fans to watch on their own terms has been foremost priority,” says Jonathan Spink, CEO of HBO Asia, “Introducing HBO Asia’s standalone streaming service on StarHub Go without a traditional pay TV subscription is a natural progression for us to reach new audiences.”
“Together, StarHub and HBO have achieved many milestones over the last 22 years, from our carriage of a single HBO channel on Singapore Cable Vision (SCV)’s ultra-high frequency (UHF) band to the current stable of five channels on both cable and IPTV,” said Lee Soo Hui, Head of Media Business Unit, StarHub. “The launch of HBO GO takes our partnership to new heights by delivering HBO’s content to viewers all across Singapore through our StarHub Go service. We are also pleased to inform our StarHub TV customers that following the enhancements made to HBO On Demand, all five HBO channels will be broadcast in high definition by the end of the month.”
Enhancements to HBO On Demand
HBO On Demand (StarHub TV Channel 602), HBO Asia’s subscription video on demand (SVOD) service offered at no additional cost to subscribers of all HBO channels, will go online via StarHub Go. This means that subscribers will also be able to watch HBO On Demand’s ever-increasing line-up of Hollywood movies, HBO and Cinemax Originals anywhere, anytime, using multiple devices*.
The HBO channels (HBO, HBO Signature, HBO Hits and HBO Family) are available in Singapore through StarHub TV.
# StarHub Go’s Go Premium Pack, which offers a mix of HBO and Cinemax Originals as well as the latest Asian entertainment content, is priced at SGD 19.90 per month. Consumers who sign up between August 12 to September 30 pay a promotional price of SGD 1.99 per month for three months.
* Compatible devices: iOS, Android and Windows 8.1 devices and PC and Mac computers with Silverlight player installed.