Los Angeles – The Wrap News Inc. and Metan Global Entertainment Group LLC have partnered to produce a weekly news show that will be distributed for the fast-growing Asian market. Weekly video segments featuring exclusive celebrity interviews, entertainment news, features and social media reports by TheWrap will air in China, Hong Kong, Macau and Taiwan on Metan’s flagship programme Hello! Hollywood on online video platform iQIYI, beginning this month.
“China is the most exciting place for TheWrap to expand as the essential voice in entertainment and media,” said Sharon Waxman, the founder and CEO of TheWrap. “We are pleased to partner with Metan and look forward building a passionate audience there, bringing Chinese fans the most important news from Hollywood.”
“Since its launch in 2009, TheWrap has quickly become the definitive news source for the global media industry,” added Larry Namer, president and CEO, Metan. “We’re delighted to add weekly video segments produced by The Wrap to our critically acclaimed Hello! Hollywood franchise, now airing exclusively on iQIYI to tens of millions of Western entertainment fans in China.”
Hello! Hollywood first debuted in China in 2008 and will now be distributed on the popular digital platform iQIYI in the region, reaching over 600 million viewers.
iQIYI recently acquired the rights to market, promote and distribute 800 movies and feature films from Paramount Pictures. This deal, along with Hello! Hollywood’s new home on iQIYI, underscores the company’s commitment to respond to the rapidly growing demand in China for Western entertainment content and celebrities, arming them with a powerful platform for image building and solidifying their brand and fanbase in the region.
“iQIYI is one of the most important media platforms, reaching China’s young, affluent, and educated consumers,” explained Zhi Jia, director of American and European content, iQIYI. “Hollywood news and features are of high importance to our audience and we’re happy to be airing Hello! Hollywood that will now include weekly segments from such a respected entertainment industry source as TheWrap. This cooperation will provide iQIYI with a higher level of exclusive content, taking Chinese audiences up close to the glamour and mystique of Hollywood, as well as spotlighting our brand on the global stage.”
