E! Entertainment Television’s consistent ratings growth registered significant increases with the launch of the I Heart Pinoy block on 27 July on E! in the Philippines. The block featured back-to-back premieres of hit original reality series It Takes Gutz To Be A Gutierrez Season Three and the brand new E! Philippines-exclusive series The StyleList, Inc. Viewing of the block was dominated by a young and affluent demographic, which improved significantly from historical averages. Ratings highlights include:
It Takes Gutz To Be A Gutierrez: Season 3 premiere, E! Philippines, Monday, 27 July 2015 at 9pm
- The series’ highest-rated premiere to date among the core demo, Women 20-44, and other key demos such as Women 16+, Adults 20-44, and SEC ABC1 viewers
- Ranked #1 out of 26 English GE/ lifestyle channels in its timeslot among SEC ABC1 viewers, and #3 among both Women 20-44 and Adults 20-44
- 64% of viewers were Young Adults 16-34, up 156% vs. channel average
The StyleList Inc. Premiere, E! Philippines, Monday, 27 July 2015 at 9:30pm
- Improved timeslot average by 102% among Women 20-44, 24% among Adults 16+, and 683% among SEC ABC1 viewers
- Ranked #2 out of 26 English GE/Lifestyle channels in its timeslot among SEC ABC1 viewers
- 81% of viewers were Young Adults 16-24, up 376% vs. channel average
Source: Kantar Media Philippines/Infosys. Total Urban Philippines. Individuals in pay TV homes. Past 12 Week dates: from May 4 to July 20, 2015. SEC ABC 1 = middle income to upper income socio-economic groups.
