Singapore –StarHub has unveiled its revamped customer incentives programme that will be the most rewarding and comprehensive to date in the Singapore info-communications industry.  Recognising that customers are at the heart of its business, StarHub has beefed up StarHub Rewards, to enable them to earn and redeem points sooner, from a greater selection.

Partnerships to provide more avenues to earn StarHub Rewards Points

StarHub will be partnering online merchants to allow customers to earn Points even while shopping with other merchants, thus accumulating their StarHub Rewards Points faster. Agoda—a popular online hotel booking site—was the first online merchant partnering StarHub, and from 12 June, Shopback—a Singapore-based online start-up that connects consumers to popular e-merchants such as ASOS, Groupon, Lazada and Zalora—will come onboard too.

Every dollar spent at Agoda via will earn one StarHub Rewards Point for StarHub customers. Customers who shop at Shopback via may earn one or more StarHub Rewards Points. These Points can then be used to redeem a host of exciting deals and treats from StarHub Rewards across its Eat, Shop and Play catalogues, which includes over 50 merchants and brands. These include money-can’t-buy experiences such as exclusive opportunities to get up close and personal with TVB artistes and WWE stars. StarHub will also be partnering these merchants for one-off promotions, for instance those who book a hotel from Agoda for the month of June will earn three times the number of StarHub Rewards Points.

Greater selection for redemptions

Besides shopping and dining vouchers, customers can also use their Points to redeem discounts for StarHub services, and even make a donation to Care Corner Counselling Centre, MINDS Towner Gardens School or World Wide Fund For Nature. This is the only loyalty programme in Singapore that offers customers the opportunity and convenience to use their Points to make a tax-deductible donation to a social or environmental cause.