Singapore –StarHub has unveiled its revamped customer incentives programme that will be the most rewarding and comprehensive to date in the Singapore info-communications industry. Recognising that customers are at the heart of its business, StarHub has beefed up StarHub Rewards, to enable them to earn and redeem points sooner, from a greater selection.
Partnerships to provide more avenues to earn StarHub Rewards Points
StarHub will be partnering online merchants to allow customers to earn Points even while shopping with other merchants, thus accumulating their StarHub Rewards Points faster. Agoda—a popular online hotel booking site—was the first online merchant partnering StarHub, and from 12 June, Shopback—a Singapore-based online start-up that connects consumers to popular e-merchants such as ASOS, Groupon, Lazada and Zalora—will come onboard too.
Every dollar spent at Agoda via starhub.com/agoda will earn one StarHub Rewards Point for StarHub customers. Customers who shop at Shopback via starhub.com/shopback may earn one or more StarHub Rewards Points. These Points can then be used to redeem a host of exciting deals and treats from StarHub Rewards across its Eat, Shop and Play catalogues, which includes over 50 merchants and brands. These include money-can’t-buy experiences such as exclusive opportunities to get up close and personal with TVB artistes and WWE stars. StarHub will also be partnering these merchants for one-off promotions, for instance those who book a hotel from Agoda for the month of June will earn three times the number of StarHub Rewards Points.
Greater selection for redemptions
Besides shopping and dining vouchers, customers can also use their Points to redeem discounts for StarHub services, and even make a donation to Care Corner Counselling Centre, MINDS Towner Gardens School or World Wide Fund For Nature. This is the only loyalty programme in Singapore that offers customers the opportunity and convenience to use their Points to make a tax-deductible donation to a social or environmental cause.
Lower entry point for redemptions
From as little as 100 StarHub Rewards Points, customers can redeem for exciting 1-for-1 dining treats, or a minimum of 350 Points to redeem $5 off StarHub services. As part of StarHub’s SG50 promotions, customers can also look forward to redeeming over 5000 items for only 50 StarHub Rewards Points across a span of five weeks from early July.
“At StarHub, we value the loyalty and support of our customers. That is why we enhanced our loyalty programme around their needs; to reward them with what is relevant to them. We recognise that, increasingly, consumers are shopping online, hence, our partnerships with Agoda and Shopback will enable customers to be rewarded whenever they shop online with our partners,” said Ms Jeannie Ong, Chief Marketing Officer, StarHub.
“Through these partnerships, customers will be able to earn StarHub Rewards Points faster and redeem for rewards they want across a richer variety of options. We are constantly on the lookout to bring the latest trends and offerings to our customers, and will continue to introduce more partners and exciting rewards options in the near future,” added Ms Ong.