Singtel Advertising, a media platform under Group Consumer, is pleased to announce the appointment of Melvin Yong as new Director of Advertising Sales with immediate effect.

Melvin will be responsible for leading the Advertising Sales team, reporting to Anurag Dahiya, Head of Content & Advertising Sales. In this role, he will be instrumental in driving sales of advertising inventory generated by Singtel services offered on various platforms such as Singtel TV, NewsLoop and insing.com.

Commenting on the new appointment, Anurag Dahiya said, “Melvin brings valuable know-how to Singtel Advertising and will be an asset to the team. His well-rounded background spanning the entertainment, sports and education genres and regional expertise will put us in good stead as we explore innovative solutions for our clients in this integrated digital age and grow our presence regionally.”

A 17-year veteran in the media and advertising scene, Melvin joins from CJ E&M, a Korean entertainment and media content conglomerate, where he set up new sales teams and developed the sales and marketing strategy for each market in Asia. He began his career in the media industry with MediaCorp and has held senior roles in media consulting, sales and partnerships.

Melvin studied at the University of Wollongong, Australia and received a Masters in Strategic Marketing. His personal interests include basketball and running.