Kuala Terengganu − NJOI has reached its one million-customer milestone, in its fourth year of offering Malaysians free premium access to educational, informative and quality television and radio content.
“I am pleased that NJOI, which was introduced in December 2011, has reached this latest landmark, meaning that more Malaysians from all walks of life are gaining access to the basic right to good quality education, information and knowledge completely for free. We’re confident that NJOI will continue to go from strength to strength, helping provide the nation with a wealth of information that will be critical in producing multi-talented, highly skilled, creative and innovative Malaysians,” said Dato’ Jailani Johari, Deputy Minister of the Multimedia and Communications Ministry.
“Achieving the 1 million-mark is a significant milestone for NJOI. NJOI’s free premium service resonates with all Malaysians, providing free access to 26 TV and 20 radio stations, plus the choice of prepaid premium content. We are committed to building on its success by enabling all Malaysians access to the very best ‘multitainment’ ranging from education, news, sports and entertainment and by consistently enhancing our value added products and services,” said Astro CEO Dato’ Rohana Rozhan.
Astro CEO Dato’ Rohana Rozhan
NJOI offers the best of information, entertainment, sports and lifelong learning, in line with the country’s drive to be a knowledge-driven nation.
With a total customer base of 4.4 million subscribers and penetration of 63% of Malaysian households, of which 13% belongs to NJOI, Astro has witnessed an impressive growth surge in the four-year period since the inception of NJOI.
Introducing Astro Maya HD, Malaysia’s first free HD entertainment channel
NJOI customers on HD-enabled boxes will be able to experience Astro Maya HD, offering the best of local content in exceptionally clear and sharp pictures with vivid colours and up to five times more detail than standard definition.
Astro Maya HD will showcase the best of local programmes on Astro Prima and Astro Oasis channels in rich HD quality, including Kilauan Emas, Tua Pun Boleh, Pencetus Ummah, Primadona, and dramas like Jodoh Itu Milik Kita and Bila Hati Telah HItam.
NJOI customers now enjoy 26 TV channels and 20 radio stations. Of the 26 TV channels, 2 are in HD – Astro Maya HD, a Malay entertainment channel and Xi Yue HD, a Chinese entertainment channel, which was launched in February 2015.
NJOI for all Malaysians
As part of Astro’s Corporate Social Responsibility (CSR) programme, the company collaborates with the Government to ensure that Malaysians, regardless of circumstances, can enjoy free access to information and knowledge via NJOI. “With NJOI, we are fulfilling Astro’s promise of bridging the digital divide for all Malaysians by enabling everyone access and choice to the very best in content” said Dato’ Rohana Rozhan.
Dato’ Jailani Johari was accompanied by Dato’ Rohana Rozhan in presenting NJOI boxes to five community centres; Pertubuhan Kebajikan Anak Yatim Terengganu, Persatuan Kebajikan Islam Terengganu, Asrama Darul Falah, Pusat Jagaan Pertubuhan Kebajikan Kanak-Kanak Yatim Terengganu, Pusat Dalam Komuniti Kuala Berang and Pusat Dalam Komuniti Mutiara Kasih.
Access to Premium Content via Prepaid Vouchers
NJOI customers can access the free service by simply buying the Set Top Box and Outdoor Satellite Dish and installing it. For NJOI customers who would like to enjoy more premium content, they can obtain the NJOI prepaid vouchers, to access up to 18 TV channels from over 4,000 distribution points across Malaysia, while purchasing in a seamless manner over their SMS. Prepaid customers can pay less than RM1 per day, gaining access to local sports, news, movies and comedies that are beneficial and wholesome for the entire family.
The volume of prepaid transactions last year grew by more than twofold to over a million buys.
Moving forward, there are plans to make Astro on the Go available for NJOI customers.
