Taipei – E! Entertainment is taking on Taiwan. The channel launches for the first time-ever on 1 July across both linear and OTT platforms in the market.

Subscribers of linear cable TV provider CNS, OTT channel aggregator FTV, and mobile TV platform Asia Pacific Telecom will be among the first in Taiwan to access the channel, which will be available with Chinese subtitles.

Available in 160 countries around the globe, E! is the home of pop culture, capturing the topics that fascinate us all including personalities, trends, music, fashion, TV, movies, art, nightlife, philanthropy, technology, design and sports.

“As the leading destination for pop culture and one of our portfolio’s iconic global brands, the launch of E! in Taiwan marks an important milestone for NBCUniversal’s International footprint in the Asia-Pacific region,” said Christine Fellowes, Managing Director, NBCUniversal International Networks, Asia-Pacific. “We are delighted that viewers in Taiwan can now enjoy E!’s exclusive content offerings, featuring up-to-the-minute Hollywood news, the most talked-about reality entertainment and fascinating profiles of the hottest A-list celebrities.”

E!’s key programming highlights for the month of July include encores of signature reality sensations Keeping Up With The Kardashians and #RichKids of Beverly Hills, as well as the flagship daily showbiz bulletin show E! News, airing “Express from the U.S.,” every Tuesday to Sunday at 8 pm.