Kuala Lumpur — Globecast announced that it has been selected by Bright Lights Media to provide a comprehensive suite of services for the launch of ‘Simply Money’, a new High Definition pay-TV channel in Southeast Asia. Producing locally relevant high-quality personal finance-lifestyle content, Simply Money will also acquire premium world class programming from around the world, carefully selected for viewers in Southeast Asia.
Globecast is supplying Simply Money with an end-to-end media management solution from its media centre in Mediapolis, Singapore. The solution includes fully managed playout, content preparation and quality control. Globecast is also providing regulatory compliance review and editing to ensure that content is compliant with regulatory requirements for distribution across Southeast Asia.
The HD channel is being carried on the MEASAT-3 satellite, the premier satellite for HD channel distribution across the wider Asia Pacific region. MEASAT-3 is co-located with MEASAT-3a and MEASAT-3b at 91.5°E, creating Asia’s most vibrant and robust video hotslot.
Simply Money launches first in the Philippines with plans to roll out more widely across Southeast Asia in the coming months.
Anshuman Misra, CEO of Bright Lights Media said, “We are very pleased to engage with Globecast, using a range of its services to ensure both high-quality output as well as a cost-effective result. Globecast has a clear understanding of what we are trying to achieve and has helped us to develop our content management and playout and distribution plans.”
Yew Weng Soo, Managing Director of Globecast Asia, said, “This deal reinforces Globecast’s position as the complete media services company with our highly evolved global expertise across the content and channel preparation sectors. This sits alongside our long-established playout and distribution services and we’re very pleased that Simply Money has selected us.”
Jarod Lopez, Vice President – Broadcast Sales, MEASAT, said, “We are pleased to partner with Globecast in the distribution of Simply Money, which further strengthens MEASAT’s HD bouquet at 91.5°E. The 91.5°E video hotslot leads Asia with more than 60 distributed HD channels.”
