Hong Kong – Asia Satellite Telecommunications Co. Ltd. (AsiaSat) announced the plan to deploy Asia’s first dedicated Ultra HD (UHD) broadcast platform in the next few months.
Initially using a C-band transponder on AsiaSat 4 at 122°E, the UHD platform, based on DVB- S2 and HEVC solutions, will be able to deliver 2-5 full time UHD channels. Transmissions will be in a free to air format, available for reception by terrestrial TV stations, pay-TV platforms and home viewers across Asia which possess appropriate decoding equipment and a C-band antenna as small as 2.4 metres.
William Wade, President and Chief Executive Officer of AsiaSat, said, “UHD is gaining momentum in Asia with UHD TV sets readily available and affordable. However, there is still a lack of UHD content and consumer receivers in Asia. AsiaSat is proud to play a key role in UHD content delivery in Asia with the launch of this new UHD broadcast platform. We are committed to working closely with content and technology partners to make the delivery economics work for UHD broadcasting in this part of the world.”
“The adoption of UHD will continue to be driven by consumers’ increasing demand for improved picture quality for sports and movies. Upcoming major sporting events such as the 2016 Rio Olympic Games and the 2018 FIFA World Cup are expected to be key drivers for the adoption of UHD. We look forward to supporting the UHD transmissions of these events on AsiaSat 4 and our future AsiaSat 9 satellite that is designed to meet the higher throughput requirements of UHD broadcasting.”