Mumbai − Hindi General Entertainment Channel &TV is all set to air the Indian edition of the internationally acclaimed singing reality show The Voice. Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe. With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is now ready to find India’s most promising vocalists. Produced and adapted by Endemol, The Voice India is slated to air this June on &TV.
The Voice is the purest form of a singing reality show where the contestants are chosen through ‘blind auditions,’ only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped the best in the industry as the mentors who not only have a distinct voice that sets them apart but also striking personalities − Himesh Reshammiya, Mika, Shaan and the gorgeous Sunidhi Chauhan.
Talking about the format, Mr. Rajesh Iyer, Business Head, &TV said, “We are excited to present viewers with The Voice, a show which is already a global sensation as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent which differentiates the format. For the first edition, we have a formidable panel of coaches that includes country’s best musicians that will mentor new talent.”