Ericsson (NASDAQ: ERIC) announced that Tata Sky has chosen the Ericsson AVP 4000 System Encoder to enhance TV viewing experience for its customers. Tata Sky has upgraded and expanded its entire DTH platform to the AVP 4000 System Encoder, Ericsson’s industry leading video compression platform. The upgrade enables Tata Sky to substantially increase the bouquet of channels offered to subscribers while maintaining the highest quality of viewing experience.

Harit Nagpal, CEO, Tata Sky, said, “For Tata Sky, it is of utmost importance to consistently deliver a high quality viewing experience to our subscribers. The Ericsson AVP 4000 System Encoder allows us to enhance picture quality, offer increased volumes of channels and content and launch new services, such as OTT, on the same platform.”  

Chris Houghton, Head of Region India, Ericsson, said, “Ericsson is committed to helping its customers overcome the challenges of satellite spectrum scarcity and meet increasing quality expectations of Indian consumers. The AVP 4000 System Encoder is designed to overcome today’s bandwidth and delivery constraints by providing the necessary flexibility, velocity and agility to deploy new services within an extremely competitive landscape.”