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NHK World TV promotes in the U.S.

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Tokyo – Seeking to attract more viewers to NHK World TV, the international television service for foreign audiences, NHK is placing special emphasis on promotional activities and improvements to the viewing environment in North America and Asia during the current broadcasting year.

In the United States, NHK is using CNN TV’s advertising network in New York and Washington DC to target viewers interested in international news and reach opinion leaders and business people looking for news from Japan and around Asia. The intensive campaign includes use of CNN’s giant screen in New York’s Times Square for the first time ever for about two months starting in 15th May to display a promotional video for NHK WORLD TV.

Major Promotional Activities in fiscal 2015 (United States)

− To spread awareness of NHK WORLD TV in the United States −

● PR on the Giant, 9m x12m Screen in Times Square, New York

Screening of 30-second PR video for NHK WORLD TV

48 times daily / 2,688 times in 8 weeks / Estimated reach is about 8 million.

● PR at Airports in New York and Washington DC area

2,016 screenings of PR video for 8 weeks on 279 screens at 5 airports.

● PR on CNN.com

PR video and banner target mainly smart phone users in NY and DC area. Estimated reach is about 7 million.

● Simultaneous Campaigns in 6 U.S. Cities (July)

(New York, Washington DC, Los Angeles, Philadelphia, San Francisco and Chicago)

A week of special broadcasts of NHK WORLD TV programs on main channels at local TV stations

● Intensive advertising on the websites of the New York Times and Washington Post, etc. (July)

An NHK WORLD TV App for the Apple Watch

NHK announced an iPhone app NHK World TV Live is available on Apple Watch on 20 April. When installed on an iPhone, this NHK WORLD TV app alerts users via the Apple Watch three minutes in advance when the broadcast of a registered programme is due to begin and the watch also displays the names of both the programme now being watched and the next ones coming up (8 programs in total). The idea is to attract as many viewers as possible by enhancing the overall convenience of the iPhone app.