Singapore – CNBC, First in Business Worldwide, and Bank of Singapore have renewed a deal that sees Bank of Singapore sponsoring CNBC’s Entrepreneur Asia series for a third consecutive year. Entrepreneur Asia: Power Players, a new 4-part series that delves deeper into the profiles of Asia’s power players, premiered 7 May, at 5:30pm (SIN/HK).

Over 4 weeks, CNBC will profile the personalities who have overcome obstacles and successfully brought change to key industries. The special series will look at their stories, their lives and their spheres of influence to find out just what makes them survive and thrive. 

Entrepreneur Asia will air across CNBC’s network in Asia Pacific.   It will be supported by 30-second promos, which highlight important topics discussed in the series and encourage viewers to tune-in.  It is also complemented by news minutes, a collection of sound bites from the series, and preview segments which will air prior to the full broadcast during CNBC’s Squawk Box Asia and Street Signs programmes at 8:40am and 11:40am (SIN/HK).  Bank of Singapore is also sponsoring a special report page on Power Players on CNBC.com, which focuses on issues and challenges facing entrepreneurs in Asia.

Kerry Tarrant, Vice President of Sales at CNBC Asia Pacific said, “We are pleased to be working with Bank of Singapore again after a successful two year collaboration. Our viewers include CEOs, business leaders and private investors who are always looking for innovative ways to build their businesses. The power players featured in this series achieved success by implementing innovative and effective business ideas that stood the test of time.” 

The first episode of the series features Adi Godrej (Chairman of Godrej Group), and William Heinecke (Chairman of Minor International).