Seoul, Korea –CJ E&M has signed a bulk deal with partners to sell its original dramas to StarHub in Singapore and Media Prima’s 8TV in Malaysia. Each operator will air over 200 hours of major hits produced by CJ E&M in 2014, as well as of this year’s full lineup.
The popularity of CJ E&M’s content has been on a steady rise among audiences outside Korea. StarHub and 8TV plan to deliver such latest hits along with the upcoming lineup of 2015, some of which will begin their production soon. These drama series are scheduled to air every Thursday and Friday at 10.30pm on 8TV, and every Sunday at 9.30pm on VV Drama from 31 May.
“We are excited to introduce CJ E&M’s latest popular titles to viewers in Singapore and Malaysia during primetime hours. It is meaningful that those renowned channels in their respective countries have decided to air our content with dedicated programming. Through our ongoing partnership with StarHub and 8TV, we look forward to presenting the best of Korean content,” noted Jang-ho Seo, Head of CJ E&M’s Content Sales Department.
Ms Lee Soo Hui, Head of Media Business Unit, StarHub commented, “We have been working closely with CJ Media, and are delighted to extend this partnership with the showcase of the latest titles from CJ Media, as early as two weeks after their premiere in Korea on our premium channel. This means that audiences in Singapore will be among the world’s first after Korea to enjoy top quality dramas from CJ Media. To cater to our viewers’ insatiable appetite for Korean content, we will dedicate the 9.30pm prime-time belt on our self-packaged channel, VV Drama, from the second quarter, for the broadcast of these titles. In time to come, a close caption feature, which will enable customers to select their preferred language for on-screen subtitles including English, Chinese and Bahasa Melayu, will also be made available.