Singapore – A+E Networks Asia launches HISTORY Plus, a collection of short form video content from HISTORY, on Over-The-Top (OTT) platform 4ME via a partnership deal with digital media and content marketing company, Brand New Media (BNM).
The partnership signals A+E Networks Asia’s commitment to expand their digital offering to audiences. HISTORY Plus is an agile video platform where users can log in to create video playlists of the most popular moments from HISTORY. The content includes short form videos from popular HISTORY franchises such as Pawn Stars, Ancient Aliens and The Pickers, along with behind-the-scenes segments from the channel’s newest scripted series, Vikings and Gangland Undercover. The platform also brings back content from some of Asia’s favourites such as Hidden Cities Extreme and Special Forces.
“As the TV landscape evolves and viewing habits change, we continue to look for opportunities to engage viewers with our content,” said Prem Kamath, Deputy Managing Director, A+E Networks Asia. “HISTORY Plus allows HISTORY fans to create playlists of original short form content from their favourite series, providing a deeper dive into the popular franchises from our linear channel.”
HISTORY currently ranks as the #1 factual entertainment channel in primetime in Singapore (StarHub TV Ch 401) and #2 in Malaysia, Urban Philippines and Thailand.
4ME features original content for lifestyle channels covering food, health, fashion, tech, comedy, travel, home, entertainment, celebrity, sport, outdoor adventure and music.
4ME is powered by Brand New Media’s award-winning ChannelPLAY technology for OTT broadcasting and promises to be a significant digital media innovation across Asia for audiences and advertisers. ChannelPLAY offers the most advanced content marketing model for viewer engagement and interaction.
Damien Bray, Global Director at BNM commented, “HISTORY Plus is a strong brand that will resonate well with new and existing viewers. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME as a whole will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands such as HISTORY Plus. Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected viewers.”
