Singapore – A+E Networks Asia launches HISTORY Plus, a collection of short form video content from HISTORY, on Over-The-Top (OTT) platform 4ME via a partnership deal with digital media and content marketing company, Brand New Media (BNM).
The partnership signals A+E Networks Asia’s commitment to expand their digital offering to audiences. HISTORY Plus is an agile video platform where users can log in to create video playlists of the most popular moments from HISTORY. The content includes short form videos from popular HISTORY franchises such as Pawn Stars, Ancient Aliens and The Pickers, along with behind-the-scenes segments from the channel’s newest scripted series, Vikings and Gangland Undercover. The platform also brings back content from some of Asia’s favourites such as Hidden Cities Extreme and Special Forces.
“As the TV landscape evolves and viewing habits change, we continue to look for opportunities to engage viewers with our content,” said Prem Kamath, Deputy Managing Director, A+E Networks Asia. “HISTORY Plus allows HISTORY fans to create playlists of original short form content from their favourite series, providing a deeper dive into the popular franchises from our linear channel.”
HISTORY currently ranks as the #1 factual entertainment channel in primetime in Singapore (StarHub TV Ch 401) and #2 in Malaysia, Urban Philippines and Thailand.