Cannes – Star China’s Vivian Yin, Chief Representative, Star China and VP of Starry Productions, announced the acquisition of MBC’s number #1 rated Format, Infinite Challenge. The 10 year old format won the time slot in Korea for successive years. The acquisition of this format marks an evolution for Star China as they now step into the factual entertainment and reality genres.
“Star China is very excited to bring MBC’s top rated Format Infinite Challenge to Chinese audiences. We are confident that this unique show will be a hit in China. We have a strong history of creating and producing the country’s top rated Formats such as The Voice of China and Sing My Song and look forward to taking Infinite Challenge to that level,” said Yin, “We thank MBC for entrusting Star China with their most prized Format.”
This past weekend, MIPFormats showcased the Infinite Challenge among several hundred top global Format producers, buyers and distributors at the 5th Annual MIPFormats conference. The group studied the unique variety programme and demonstrated how it was turned into a Format programme.