CJ E&M introduced a new fashion reality show in four years using social networking sites, titled Heart_a_tag. K-Pop fashion icon Tiffany and popular model known as a second winner of Korea’s Next Top Model Guys & Girls in 2014 Lee Cheol-Woo will host the show.

Girl’s Generation’s Tiffany and model Lee Cheol-Woo

Title Heart_a_tag means a combination of heart button and hashtag on social networking sites to show people’s preference. The infotainment show will deliver the latest fashion trends by exploring celebrity guests’ fashion items as well as people’s preference posted on SNS.

Among various interesting segments, ‘Blind Tournament’ finds emcees and guests’ preference with images of 12 celebrities who covered up their faces. The first episode, which aired on 24 April, featured Denim as a main topic for discussion. Former Mnet’s Unpretty Rapstar contestant Jessi who has been one of Tiffany’s closest friends over ten years, appeared as a guest to share her opinions on various items.

Tiffany noted, “I am excited to join the show as I have been always interested in fashion and beauty industry. Using all my experience in entertainment fields and viewer’s online feedback, I will make this show enjoyable.”

Girls Generation’s Tiffany (left) with Mnet’s Unpretty Rapstar’s Jessi (right)

Heart_a_tag’s producer Kim Sun Hyung says, “Individuals’ preference on subjects like fashion has been respected and more so nowadays. Heart_a_tag not merely shows new and trendy fashion items but also explores comprehensive lifestyle of hottest people in Korea, featuring viewers’ opinion simultaneously.”