London, Cannes, Shanghai – FremantleMedia, Shanghai Media Group (SMG)’s BesTV and China Media Capital (CMC) announced an exclusive joint venture partnership that will create and develop entertainment formats for the China market, set to reach millions of viewers on Dragon TV and BesTV platforms, and take proprietary China content to the world market through FremantleMedia’s global distribution network. Based in Shanghai, the bespoke development team will include international experts and local producers and will draw on FremantleMedia’s creative strength to develop original entertainment IP. Outside of mainland China, FremantleMedia International will represent the newly-created IP through its worldwide distribution network.
Cecile Frot-Coutaz, Global CEO of FremantleMedia said, “The Chinese television market is rapidly becoming one of the most important in the world. This new relationship with BesTV, SMG and CMC allows FremantleMedia to build on its existing presence in China and strengthen our ties in this territory. It brings with it the opportunity for FremantleMedia to showcase its world-renowned creativity to millions of new viewers, with content that is made specifically for them.”
Ruigang Li, Founding Chairman of CMC said, “China’s TV sector is undergoing the most exciting transformation, and the value of premium content is being created and manifested with unprecedented enthusiasm. CMC is delighted to team up with SMG and FremantleMedia, a global leader in entertainment content, to bring together the profound understanding of the market, the established creative capacity and the strength of a global network to further shape the China TV landscape and take more of China’s original content to the world market.”
Madame Wang Jianjun, President of SMG said, “We envision BesTV to be a new media conglomerate after the restructuring and China’s foremost OTT service provider. It will build a new media eco-system in which BesTV straddles over content production, distribution channels, and products and services. As format and idea development is a key part in content production, the joint venture will undoubtedly bring the best resources from all the companies together and gives a strong boost to BesTV. The collaboration will give SMG the wonderful opportunity to learn how to create good ideas and how to grow these ideas into formats and productions. It will greatly enhance SMG’s production capacity and help SMG make phenomenal variety shows in the future.”
Pages: 1 2
Related posts
Trending news
-
Firstlight Media teams with Google Cloud to deliver next-gen OTT 50 views | posted on January 21, 2021
-
Rising Asia keeps the region prolific with diverse content 46 views | posted on January 22, 2021
-
Banijay Rights new sales structure in LATAM, Canada, and German-speaking territories 46 views | posted on January 25, 2021
-
Saloon Media announces start of production on ‘Hotel Paranormal’ S2 and return of Dan Aykroyd as narrator 46 views | posted on January 25, 2021
Asian Television Awards
-
Here are your winners for the 25th Asian Television Awards – Day One by Monina Eugenio | posted on January 16, 2021
-
The 25th Asian Television Awards ends on a high note with Entertainment and Performance Category winners announced by Monina Eugenio | posted on January 17, 2021
-
25th Asian Television Awards spotlight: ATA Director S.S. Vikneshwaran by Monina Eugenio | posted on December 28, 2020
-
The 25th Asian Television Awards receives nominations from across the Asia Pacific by TVA Editor | posted on December 16, 2020
Stay Connected