Singapore – After smashing billion-dollar box office records in cinemas worldwide, the Fast & Furious franchise’s winning streak has now dominated the small screen. Fueled by an extensive company-wide “Symphony” promotional approach, films from the Fast & Furious franchise were aired on NBCUniversal International’s flagship brand Universal Channel and women’s channel DIVA during the opening weeks of Fast & Furious 7.
This strategy has driven the two channels to record-breaking ratings in Singapore and Philippines, as well as historic ratings highs in Malaysia, where it garnered higher ratings than several of the competition’s high-profile flagship programming.
Ratings highlights are as follows:
Malaysia
Fast & Furious (DIVA) – 17th April, 9:50pm
• Highest-rated telecast ever on DIVA with Women 20-44 and with Total People
• In 2015 to date, Fast & Furious is the highest-rated telecast out of 79 English Pay TV channels with Women 20-44
Singapore
Fast & Furious (DIVA) – 17th April, 9:45pm
• Highest-rated telecast of 2015 to date for DIVA amongst Total People
Fast Five (Universal Channel) – 5th April, 7:55pm
• Highest-rated telecast of 2015 to date for Universal Channel amongst Total People
• Highest-rated telecast of the day out of 57 English Pay TV Channels amongst Adults 20-44
Philippines
Fast Five (Universal Channel) –1st April, 10:55pm
• Highest-rated telecast of 2015 to date for Universal Channel amongst Total People
• During the timeslot, Universal Channel ranked 3rd out of 120 Pay TV channels with Total Viewers
Hot on the heels of this success, NBCUniversal International’s channels group has acquired the franchise’s third instalment, Fast & Furious: Tokyo Drift, set to premiere in July on Universal Channel. Viewers can also catch Fast 5 on DIVA on the 24 April at 9:4pm and 26 April at 1:25pm.
