The latest Ipsos Affluent Survey once again confirms CNN as the irrefutable number one international news brand in Asia Pacific, reaching an unrivalled one in three upscale consumers (34%) and more than one in two (53%) C-Level Executives every month. The independent survey also reveals significant audience growth for CNN on both its TV and digital platforms.

On TV, CNN is the most watched international news brand in Asia-Pacific in daily, weekly and monthly reach. CNN has 47% more viewers each month than the next placed news channel and 125% more viewers than the leading business & finance news channel.

In digital, CNN’s monthly reach is 51% higher than the next largest brand. CNN’s lead is even more clear-cut in key target groups with an 80% advantage with Top Management and 64% with Business Decision Makers.

CNN also recorded substantial growth in TV and digital consumption. In TV, there was strong growth in daily (+13%), weekly (+11%) and monthly (+6%) audience numbers. These numbers surge when it comes to International Travelers (+49% weekly) and Luxury Spenders (+29% weekly). In digital, the monthly digital reach increased by 11% and was most significant in the key target groups of International Business Travelers (+72%) and International Leisure Travelers (+57%).

Vice President of CNN International Advertising Sales for Asia Pacific Sunita Rajan said, “This is a spectacular result for CNN and a testament to the commitment we made to our audience – to provide first-class content across multiple platforms. Our audience’s appetite for global news and staying connected has never been greater. In response, we’ve boosted our resources across television and made major investments in digital including an integrated newsroom, designing a new responsive website and creating a slate of new dedicated digital content. These survey results show unequivocally that CNN is the number one international news brand and the first choice for affluent consumers.”