Singapore − Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., has announced the launch of new Hindi General Entertainment Channel (GEC) &TV HD and TEN Cricket exclusively on the ZEE Family mobile app. TEN Cricket will be available in Singapore, Thailand, Japan, Indonesia, Israel, Fiji and Philippines, while &TV HD will be available in these countries as well as Australia, New Zealand and Hong Kong. 

&TV HD will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies while TEN Cricket will broadcast 24-hours of cricket matches and tours for fans of the sport. 

The ZEE Family App, which was launched in Asia-Pacific last month, is an IPTV Service that gives viewers instant and unlimited access to a wide variety of Bollywood and Indian regional original content from the ZEE suite of television networks on their mobile devices.

“With a rising trend of media consumption on mobile devices and tablets, the ZEE Family App will ensure a high quality and hassle-free viewing experience of ZEE channels, and catch up options. The app was launched last month and already we have seen a high daily subscriber pick up. Conversion rates from download to usage currently stand at more than 80%. We are confident that the addition of &TV HD and TEN Cricket will appeal to the progressive diaspora in the Asia-Pacific region,” said Sushruta Samanta, Business Head Asia-Pacific.

The app is free from now till 31st March, and will be a paid product from 2nd April. It is available in 10 Asia-Pacific countries including Singapore, Thailand, Hong Kong, Australia, New Zealand, Japan, Indonesia, Israel, Fiji and Philippines.