ITV Studios Global Entertainment (ITVS GE) has signed the first international format deal for Star China’s hit primetime entertainment series, Sing My Song. Vietnam’s VTV3 has commissioned a 10 episode local version of the series from Cattiensa Media, which will air in early 2016.
ITVS GE has also signed a deal for 12 Yard’s primetime family entertainment format Big Star’s Little Star. VTV3 has commissioned a 26 episode series from Multimedia JSC. It will air in July 2015 in a Saturday evening slot. This is the second Asian deal for the format, after Korean channel JTBC commissioned its own version of the show. Big Star’s Little Star has now been produced in six territories worldwide, including Finland and Belgium.
These commissions follow the annual ITV Studios Formats 2015 event, at which ITVS GE’s formats slate was presented to an audience of over 100 buyers from around the world.
Hyeonza Hong, SVP Sales, Asia for ITV Studios Global Entertainment, said, “There is a strong demand from the Asian market for family-friendly entertainment and Sing My Song and Big Star’s Little Star are the perfect fit. We’re delighted that Vietnamese audiences will have the opportunity to enjoy these shows and expect further interest in the formats from broadcasters across the region.”
- Firstlight Media teams with Google Cloud to deliver next-gen OTT 35 views | posted on January 21, 2021
- A+E Networks® continues commitment to women in front of and behind the camera with ‘Women in Global Entertainment (WGE): Power Profile’ at virtual NATPE 2021 34 views | posted on January 22, 2021
- Rising Asia keeps the region prolific with diverse content 31 views | posted on January 22, 2021
- Banijay Rights new sales structure in LATAM, Canada, and German-speaking territories 28 views | posted on January 25, 2021
Asian Television Awards
- Here are your winners for the 25th Asian Television Awards – Day One by Monina Eugenio | posted on January 16, 2021
- The 25th Asian Television Awards ends on a high note with Entertainment and Performance Category winners announced by Monina Eugenio | posted on January 17, 2021
- 25th Asian Television Awards spotlight: ATA Director S.S. Vikneshwaran by Monina Eugenio | posted on December 28, 2020
- The 25th Asian Television Awards receives nominations from across the Asia Pacific by TVA Editor | posted on December 16, 2020