ITV Studios Global Entertainment (ITVS GE) has signed the first international format deal for Star China’s hit primetime entertainment series, Sing My Song.  Vietnam’s VTV3 has commissioned a 10 episode local version of the series from Cattiensa Media, which will air in early 2016.

ITVS GE has also signed a deal for 12 Yard’s primetime family entertainment format Big Star’s Little Star. VTV3 has commissioned a 26 episode series from Multimedia JSC. It will air in July 2015 in a Saturday evening slot. This is the second Asian deal for the format, after Korean channel JTBC commissioned its own version of the show. Big Star’s Little Star has now been produced in six territories worldwide, including Finland and Belgium.

These commissions follow the annual ITV Studios Formats 2015 event, at which ITVS GE’s formats slate was presented to an audience of over 100 buyers from around the world.

Hyeonza Hong, SVP Sales, Asia for ITV Studios Global Entertainment, said, “There is a strong demand from the Asian market for family-friendly entertainment and Sing My Song and Big Star’s Little Star are the perfect fit. We’re delighted that Vietnamese audiences will have the opportunity to enjoy these shows and expect further interest in the formats from broadcasters across the region.”