Hong Kong – In line with PCCW’s group strategy to address opportunities in the increasingly digital world as consumers embrace digital lifestyle, PCCW Media has entered into an agreement to acquire a controlling majority interest in Vuclip.

This expansion of its digital video business beyond Hong Kong follows PCCW Media’s successful development of its local OTT services including MOOV music and now TV news, sports and entertainment apps, and forms part of its continued evolution into a top digital entertainment service provider in Asia. Via this investment, PCCW Media can expedite its strategy in rolling out its OTT video service in the region and beyond.

Vuclip is a leading premium mobile VOD service for emerging markets. Its current footprint in Asia includes India, Indonesia, Malaysia, Thailand, and the United Arab Emirates, with rollout plans for other Southeast Asian markets in 2015. Its services are also available outside Asia in Egypt, and will expand to other countries in Africa and the Middle East. It brings to subscribers a vast content catalogue of more than one million titles including Bollywood and Hollywood movies, TV shows, entertainment and sports news, music videos, etc. in 25 different languages including English, Hindi, Tamil, Telugu, Indonesian Bahasa, Arabic, Malay and Thai. Additionally, subscribers benefit from convenient mobile payment solutions via Vuclip’s expanding partnership with more than 13 leading regional carriers.

Vuclip’s strengths include its early and extensive penetration into emerging markets facilitated by the use of its patented Dynamic Adaptive Transcoding technology that can deliver high-quality video content across variable network conditions and across all mobile devices without buffering. This uniquely addresses the challenges of device fragmentation, particularly in emerging markets where the bulk of users are rapidly migrating to smartphones and tablets.

Janice Lee, Managing Director of PCCW Media, said, “Our vision is to expand beyond Hong Kong by offering industry leading OTT services. Together, Vuclip and PCCW Media will develop a best of breed OTT platform that provides immediate access to PCCW Media’s premium Asian content set (including Korean, Japanese, and Chinese language content) across a much expanded audience base in the Asian continent and other regions. The integrated billing solution that Vuclip has developed with its telecom partners in various markets will enable us to fast track our OTT video and music penetration globally.”