Philippines − MTV, has officially announced that MTV Music Evolution marks its first edition in the Philippines on 17 May at the historic Quirino Grandstand, Rizal Park in Manila. MTV Asia revealed the first wave of artists to grace the MTV stage in the Philippines for the first time at a press briefing in Manila – iconic and Grammy Award-winning hip hop act, Naughty by Nature, the Philippines’ most celebrated rapper, Gloc-9 and Philippines’ hottest hip hop act, Abra.
MTV Music Evolution is a live music concert that brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. MTV Music Evolution marks its inauguration 2015 edition with a feature on hip hop, showcasing iconic and contemporary hip hop acts from both international and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.
All three acts will share the stage and not only perform before fans in the Philippines at Quirino Grandstand, Rizal Park, but will reach an international audience of more than three-quarters of a billion households in over 160 countries as the hotly-anticipated show will be recorded live for global telecast under the MTV World Stage global series. More acts are expected to be announced at a later date. MTV Asia VJs Alan Wong and Hanli Hoefer will be hosting the concert.
MTV Music Evolution 2015 is sponsored by the Tourism Promotions Board (TPB) of the Philippine Department of Tourism (DOT), and supported by audio partner,Dolby.
“The Philippines has such a strong music influence and has become a popular entertainment destination. With a successful history of partnering with Tourism Boards around the world, we are naturally thrilled to be collaborating with the Tourism Promotions Board of the Philippine Department of Tourism to bring MTV Music Evolution to our fans in the Philippines and around Asia,” said Mark Whitehead, Executive Vice President and Managing Director, Viacom International Media Networks Asia. “MTV produces the most talked about live performances and events, so fans can anticipate engaging youth experiences in the coming weeks to discover the evolution of the hip hop music genre, while celebrating all that Philippines has to present to the world. We can’t wait to share one of the biggest music events in Manila with the world on 17 May!”
“We Filipinos like to entertain and perform for people. MTV Music Evolution will not only put the Philippines on the map of international music, but it will also serve as a global stage for the world to witness what Filipinos do best. The Philippines is a musically passionate country. And through our partnership with MTV, young people from around the world will now have the opportunity to share this passion and experience why and how the music culture is even more fun in the Philippines. This is, indeed, one of the exciting events to look forward to during our Visit the Philippines Year (VPY) 2015,” said Secretary Ramon R. Jimenez Jr. of the Philippine Department of Tourism.
MTV Music Evolution Programming Special − MTV Hip Hop Rapresentz
As part of the hip hop music celebration and lead-up to the event, MTV will be bringing viewers themed programming under the “MTV Hip Hop RAPresentz,” line-up featuring 30-minute artist specials consisting of music videos and live performances of the hottest regional and international hip-hop acts today, as well as the icons of the genre who helped to shape and transform hip-hop music over the years. These include Abra, AK-69, Eminem, Gloc-9, Iggy Azalea, Macklemore & Ryan Lewis, Missy Elliott, Naughty by Nature, Nicki Minaj, Snoop Dogg, Zeebra and 2NE1. The specials premiere every Monday to Thursday, starting 30 March at 8pm (WIB), 9pm (SG) and 10pm (MY).
30-minute specials featuring a mix of local and international hip hop music videos will be aired on MTV in the Philippines on the following days and times from 2 April onwards −
• Tuesdays and Thursdays at 9.30am, 6pm, and 1am
• Saturdays at 8pm
• Sundays at 8.30pm
Naughty By Nature
Performing for the first time in the Philippines, the Grammy Award-winning, platinum-album selling, New Jersey super-group, Naughty by Nature is made up of members Treach, Vin Rock and DJ Kay Gee. Few groups in music can boast a nearly thirty-year career that has been both consistent and history making in creating the hits and party anthems that have become the soundtrack to our lives. The iconic hip hop group’s music has smashed through mainstream barriers, while remaining true to the sound, message and grit of the hood. These three kings of the hip hop anthem have now formally claimed their titles and named their forthcoming reunion album, “Anthem Inc.” in celebration.
Initially called “New Style”, Naughty by Nature began performing at talent shows and was discovered by fellow New Jersey native and then-emerging hip hop artist, Queen Latifah. Latifah eventually signed the group to her management company “Flavor Unit Management” and helped them land a deal with Tommy Boy Records.
Naughty by Nature’s self-titled debut album was released in 1991 and quickly assaulted the music charts with the instant classic #1 hit “O.P.P.”. The group quickly became crossover stars, while maintaining their ghetto sensibility. To date, their success and longevity as a hip hop group has been unparalleled. These three “Kings of the Hip Hop Anthem” went on to produce their follow-up albums that made the Top 10 rankings on the U.S. R&B Chart and became part of America’s hip hop legacy− “19 Naughty III,” “Poverty’s Paradise“ and “Nature’s Fury”. Besides “O.P.P.,” the single “Hip Hop Hooray” also topped the U.S. R&B Chart while “Jamboree” (featuring Zhané) took the #1 spot on the U.S. Rap Chart.
Fast forward to 2008, after years of steady touring and itching to get back in the studio, both Treach and Vin agreed, that in order for the next album to have that authentic sound and feel of Naughty By Nature, they must reunite with DJ Kay Gee. At this same time, VH1 bestowed their coveted “Hip Hop Honor” to the group as innovators of our culture. Joining the ranks of Big Daddy Kane, Rakim and Eazy E., the group received their “Hip Hop Honors” in October 2008.
Naughty by Nature’s most recent performance in Asia took place in Malaysia in 2013. The group continues to tour globally, ripping stages from Australia to Canada and New Jersey to South Africa. Naughty By Nature is on their A-game and have no plans to stop anytime soon.
